Modern-day businesses have never seen a more streamlined, convenient, and affordable means to collaborate with teams, employees, managers, or business partners — thanks to technology.
These days, almost every industry you can think of utilizes technology in every facet of the business. From brainstorming, production, to product distribution, the dependence on this Omni-system is at an all-time high. It’s safe to say, without it, a business is truncated from a sturdy structure that hinders growth and revenue. If you’re not optimizing technology in your business, you are missing out on a huge opportunity to propel your business into the limelight. Here are the seven powerful uses of technology in business today that entrepreneurs should watch out for.
1. Boosts Marketing
Although the conventional forms of marketing like outdoor advertising still work nowadays, digital marketing is way ahead of the marketing ballgame. Businesses can now leverage different digital marketing strategies depending on their budget and audience. Regardless of the industry, here are the most common types of online marketing tactics gaining popularity in the market today:
- Social media marketing
- Content marketing
- Influencer marketing
- Email marketing
- SEO (Search Engine Optimization)
- PPC (Pay Per Click)
- Affiliate marketing
2. ERP Integration
Enterprise Resource Planning (ERP) is now a must-have in small- and large-scale businesses today. ERP is a software that streamlines all operations within an organization. Here are some uses of ERP in organizations:
- Inventory management
- Sales and marketing
- Financial management
- Customer relationship management (CRM)
- Human resource management (HRM)
- Business intelligence
- Compliance monitoring
- Project management
- IT optimization
- E-commerce platforms
3. Cloud-Based Services
Cloud computing is the most adapted form of IT collaboration, automation, and computing without the need for hardware installations. That means, businesses can take advantage of applications or software that can store, monitor, and modify data over remote servers. Cloud-based service providers are clamoring for client attention, namely Amazon Web Services, Google Cloud, IBM Cloud, Microsoft Azure, and more.
4. Mobile Assimilation
More and more companies have associated their products and services with mobile applications. For instance, home and office security providers have connected their entire systems into mobile apps so customers can access surveillance clips anywhere. Mobile phones may be small, but they’re compelling gadgets that can protect a whole office!
5. Easier Transactions
Financial technology companies, also known as ‘fintech,’ are on the rise. Fintech is paving the way for better, quicker, and easier transaction methods in terms of finances. Consumers can now pay through mobile apps, get a loan online, and apply for insurance from a website. This establishes confidence and reliability between companies and their customers.
6. Robust Security
Nothing is more valuable than customer information. After all, this goes beyond to-and-fro negotiations – trust is an essential factor in safekeeping business partnerships. If you break that trust, you’ll lose regular customers, and word of mouth is going to spread like wildfire. With an upswing in the number of hackers, security companies are making their systems more robust than ever. Firewalls, SSL certificates, WEP, WPA, and all encryption tools are at every business’ disposal.
7. Affordable Outsourcing Solutions
About 40 percent of freelancers will dominate the US workforce by 2020. This is a huge deal for businesses. While this eliminates the additional upkeep of brick-and-mortar offices, server installations, and hardware maintenance, this also gives organizations a more extensive recruitment process that can search for the crème de la crème in the industry worldwide. Companies are no longer limited to in-house employees that cost more. They can hire remote employees and collaborate with them like they’re in the same physical office.
The powerful uses of technology are what we need in this digital era. It puts the whole business force in common ground, a level playing field where both neophytes and veteran entrepreneurs can go neck and neck with each other.
Kerry Brooks is an ardent blogger and frequent traveler who writes about home improvement, travel and the latest trends on emerging technologies. She is currently working with EyeSpySupply, which offers a wide range of surveillance equipment, including wireless spy camera, nanny cams, GPS trackers, and voice activated audio recorders and more.