If you are just beginning to explore the idea of your business needing a SaaS (Software as a Service) provider, you are poised on the edge of quality data management and data driven marketing. In 2015, the SaaS industry continued to grow at an enormous rate. SaaS is currently a multi-billion dollar industry, with a growing number of businesses filling the ranks of B2B SaaS companies.
What is SaaS?
Software as a Service (SaaS) delivers applications over the Internet. It is a service that you procure from a provider or manager of software. Instead of installing and maintaining the software on your computer, you access the software and your content through the Internet.
What is the Benefit of SaaS?
There is no hardware or software to buy, install, maintain, or update. Access to the application and data is easy. You just need an Internet connection.
Is SaaS Secure?
Yes, cloud based and web-based SaaS providers are constantly updating and ensuring the security of their services. A bank is a good example of the SaaS model. A bank protects the privacy of each customer while providing service that is reliable and secure, and it is all accomplished on a large-scale. The customers all use the same financial systems and technology without worrying about anyone accessing their personal information without authorization.
“The wise man doesn’t give the right answers, he poses the right questions.” Claude Levi-Strauss
There is an SaaS solution out there to solve your business data management, storage, analysis, retrieval and distribution dilemma. All businesses face challenges and need answers to the “how-to” questions that arise as they grow and compete. You will understand your B2B SaaS needs in a complete and helpful way if you simply answer four basic questions. You can see a list of some of the hottest SaaS players, here. There is a good chance that you have thought about these issues before in several other business contexts. However, in an effort to uncover your true needs as a B2B SaaS customer, let us look at them again.
- What problem are you trying to solve? Do you want to eliminate the headaches of constant upgrades? Do you need to close the loop between managing your assets and supporting them? Is your business growing and adding staff that needs access to your data?
- What features of a product are most important to you? Do you want a SaaS analytics that focuses not just on solving the analytics problem, but creates an angle for marketing to customers? Do you need a more robust data integration solution?
- What objections do you have? Price? Speed? Be able to identify and articulate your objections to the service that is being presented to you, the provider may have another model that fits your needs.
- What is your buying process? The way a B2B SaaS service is priced effects how it is purchased. Ask yourself, do I want a price that stays the same each month for accounting and budgetary tranquility? Or do I want a one-time cost?
4 Corner IT can help you find the best B2B SaaS solution for your needs. Once you have thought about each of these questions, contact us.
