Best Time to Send a Mass Email: Capturing an Audience and Assuring Security

Best Time to Send a Mass Email: Capturing an Audience and Assuring Security

What's the best time to send a mass email?

Have you ever wondered what’s the best time to send a mass email?

If you’re a company just getting started and need to send out mass emails to promote yourself to customers who opt in, it can be a challenge to determine when those emails are most apt to be read. That’s especially true if you’re sending these emails internationally as part of a global reach. In that regard, you may have an even bigger dilemma in reaching people in different time zones.

What does some of the evidence in the online world say is the best time? And what can you do to assure your customers that the email you’re sending isn’t spam or a phishing scam so it doesn’t get automatically deleted?

Is the Lunch Hour the Best Time of the Day?

Some evidence suggests sending a mass email during the lunch hour is the best time, because people are more apt to be reading email during this time of the day. Despite that, contradictions seem to exist on what day of the week mass emails should be sent. While it seems that people read their emails on Monday mornings, click-throughs are more apt to happen later in the week or even weekends when people have more time to read emails carefully.

Much of the above, though, seems to deal with outside factors like what kind of people you’re sending to, and even where they live. If you’re catering to a foreign audience, then you’ll have to send your emails at odd times in your own time zone to accommodate the time zones overseas. It could mean getting up in the middle of the night your time to accommodate your foreign markets.

Capturing everyone at the best time will be much trickier. Trying to capture as many time zones as possible in the daylight hours will obviously be to your best advantage. Even if the email arrives in the early a.m. hours for some time zones, it might be read first by the customer because it’s likely to be their top email in their inbox.

Avoiding Misunderstandings of Spam or Phishing

The worst nightmare of a mass email campaign is having a subject line that’s perhaps misconstrued as spam or a phishing scam. With so many people and businesses being duped by legitimate-looking emails, you can understand why the scrutiny is more intense now. That’s why you should always send your email with the name of your company in the subject line so people can readily identify you. If they don’t recognize your name, it gives them a chance to Google your company to see if you’re real.

Also, send your mass email from an address that looks familiar. An email address that sounds offbeat might set off alarms it’s some kind of phishing scam an employee will instantly delete.

Here at 4 Corner IT, we help companies deal with removing viruses all the time from suspicious emails. We can help manage all of that for you around the clock through our IT consulting service and IT support.

Contact us so we can start working with you to help you send and receive emails responsibly without having confusion over whether they’re safe or not.

What is CRM Integration and What Are It’s Benefits?

What is CRM Integration and What Are It's Benefits?
customer-relationship-management

The whole point of CRM (Customer Relationship Management) software, is to keep all of your customer’s information organized so that you have no problem keeping track of it, while also managing customer activities and conversations.

This lends a helping hand, specifically, to the customer service, marketing and sales teams because with the information collected, they can better understand the wants and needs of your customers. Each day many businesses waste valuable time and effort, simply searching for information. That’s time that could be spent working on more important aspects of your business.

CRM Integration, simply speaks to a consolidation of all your company’s information into one centralized database, but ultimately means you’re not relying on an in-house data structure to carry out day-to-day tasks.

This way, you and your team can get any necessary work done, come rain or shine; while you’re in the office or out. As a bonus, integrating your website & marketing software means that your customer’s information goes right to your CRM.

Take for example, if a potential customer were to download a white paper or some type of informational guide from your website. If your maketing software is automated & integrated with your CRM, then a new log, or record, will be created of when the customer visited your website last; what pages the customer looked at; what information they requested and so on.

This log will then be sent to a sales rep for a follow up on that potential customer. Giving your sales team the best leg up in terms of converting a potential customer into a paying customer.

Lets consider some other benefits that CRM integration can offer your business:

  • It can improve communication & customer retention.
  • It can Enhance customer prospect tracking.
  • Makes it possible to deliver more targeted marketing, with higher quality leads.
  • More efficient workflow and customer processing.
  • You’ll save valuable time and effort because all needed information is at your fingertips.

Whether big or small, all businesses can reap the rewards of CRM integration. Giving them an invaluable edge as the need for organization increases.

You need a partner that ensures your success, not a run of the mill computer guy or IT Company benefiting from your problems.

4 Corner IT is the next level for your company, let us show you the why and how. Contact us to request a call or an appointment with one of our IT experts.