what is crm integration and what are it benefits

The whole point of CRM (Customer Relationship Management) software, is to keep all of your customer’s information organized so that you have no problem keeping track of it, while also managing customer activities and conversations.

This lends a helping hand, specifically, to the customer service, marketing and sales teams because with the information collected, they can better understand the wants and needs of your customers. Each day many businesses waste valuable time and effort, simply searching for information. That’s time that could be spent working on more important aspects of your business.

CRM Integration, simply speaks to a consolidation of all your company’s information into one centralized database, but ultimately means you’re not relying on an in-house data structure to carry out day-to-day tasks.

This way, you and your team can get any necessary work done, come rain or shine; while you’re in the office or out. As a bonus, integrating your website & marketing software means that your customer’s information goes right to your CRM.

Take for example, if a potential customer were to download a white paper or some type of informational guide from your website. If your maketing software is automated & integrated with your CRM, then a new log, or record, will be created of when the customer visited your website last; what pages the customer looked at; what information they requested and so on.

This log will then be sent to a sales rep for a follow up on that potential customer. Giving your sales team the best leg up in terms of converting a potential customer into a paying customer.

Lets consider some other benefits that CRM integration can offer your business:

  • It can improve communication & customer retention.
  • It can Enhance customer prospect tracking.
  • Makes it possible to deliver more targeted marketing, with higher quality leads.
  • More efficient workflow and customer processing.
  • You’ll save valuable time and effort because all needed information is at your fingertips.

Whether big or small, all businesses can reap the rewards of CRM integration. Giving them an invaluable edge as the need for organization increases.

You need a partner that ensures your success, not a run of the mill computer guy or IT Company benefiting from your problems.

4 Corner IT is the next level for your company, let us show you the why and how. Contact us to request a call or an appointment with one of our IT experts.

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