The world of artificial intelligence has vastly grown over the last few years and, as advances are made, companies have found helpful ways to incorporate this innovation into their business technology, making business operations more efficient. What’s even better is that as AI develops, it becomes more and more accessible to small businesses who can greatly benefit from the technology as well. Let’s discuss how a small business might put artificial intelligence to use, and what it can do for their operations and growth.
What is Artificial Intelligence?
While the term AI is thrown around a lot in the technology world, many people are unaware of what it actually means. Artificial Intelligence is much more than Siri, Alexa, and cognitive thinking robots.
AI is basically any software that is designed to follow similar patterns as our own learning and reasoning processes do in order to solve problems. It is our attempt to mimic our own cognitive processes.
How Can Today’s Small Businesses Use AI?
Artificial intelligence systems can help greatly in improving your office’s cybersecurity. They do this by tracking patterns and alerting whenever there is a break in said pattern. It will get to know your employee’s regular daily activities, used devices and applications, and times of activity. Therefore, it can alert you if there is any activity out of the ordinary like an attempted login in the middle of the night or attempts to override security measures. These sort of alerts can prevent cybercriminals gaining access to crucial information, reducing the possibility of a cyberattack.
Optimizing Customer Service
As we know, having prompt and helpful customer service is essential to any businesses’ overall customer satisfaction, but this can often result in valuable employee time being used to answer the same common questions over and over again. However, with AI you can automate these customer service actions that don’t require a live individual, saving your employees time and giving customer the quick and accurate help that they need. Automation also helps collect information from customers that your business could benefit from tracking.
Improving Marketing Efforts
One of the most important elements of a good marketing strategy is tracking and reading analytics. This process is very repetitive and time consuming for employees to complete, as there is often a lot of data and insights generated. Luckily innovation in AI can improve this process through automation. Artificial Intelligence now has the capabilities to take over these organizational and analytical processes on the business’s behalf, allowing you to easier identify which of your marketing efforts is most beneficial, and where your strategy needs improvement.
Artificial Intelligence is More Accessible than Ever!
If you, like many, didn’t realize that artificial intelligence may be something accessible to your small business, learn more AI and other business technology capabilities today! Give 4 Corner IT a call at 954-474-2204 to discuss what your options may be.